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Resume

skills
& expertise

Programs:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Paint Tool SAI​

  • Logo Design

  • Photo Editing

  • Illustration (Digital & Traditional)

  • Copywriting

  • Product Packaging

  • Typography

WHAT I CAN DO FOR YOU

Siaw Siew Lee Agency (Prudential)
(Personal Assistant, Admin Services)

AUG 2020

- AUG 2021

Established a Filing & Tracking System 

  • Created a filing system to track, process, and archive all hardcopy
    & softcopy documents accessible across multiple devices through
    a cloud storage.

  • Performed a full scan and all existing hardcopy client folders into
    the new sorting system.

  • Utilized Google Sheets checklists to establish a systematic data
    input method for the tracking & archiving of all processes on
    ongoing cases.

 

Financial Assistance

  • Handled & filed all expenses, payments, bills, & receipts for tax submission.

  • In charge of scheduling recurring payments, bills, and premiums, including EPF/SOCSO/SIP/PCB, parking, etc via e-payment.

 

Policy Servicing / Administrative Duties on Behalf of Agency Leader

  • Responsible for enquiries & correspondence between the company, agency, underwriters, and clients across multiple platforms (ie: letters, emails, calls, sms, notifications, enquiries, & updates via the official
    company website & app).

  • Handled the full process of preparation & submission of documents relating to reports, claims, endorsements, and proposals.

  • Tracked & updated week-by-week progress of all agents under
    the agency's supervision.

work
experience

Team ERA (Part Time)
(Social Media Manager, Content Creator, Copywriter)

Branding

  • Selected the colour, theme, and tone of speech to create a brand that accurately portrays the personality of the band.

  • Created the final brand logo, from rough drafts to polished logo, completed using Adobe Illustrator.

  • Personally responsible for creating all posts & graphics officially used by the band's social media (ie: banners, posters, announcements, etc).

 

Social Media Presentation

  • In charge of all copywriting (ie: profile description, captions, stories, updates, and comments) across Facebook & Instagram, in line with the tone & personality set by the band.

  • Increased shares, saves, and follows by interacting with accounts within the industry, utilizing social media algorithms to boost visibility.

  • Optimized social media strategies by tracking customer engagement and feedback.

  • Implemented current best practices based on knowledge of social media trends and content strategies.

 

Customer Interaction 

  • Handled all enquiries and messages coming through social medias, responding accurately and providing information when necessary.

  • Strictly adhered to a friendly, approachable tone as set by the band while dealing with all correspondence on social medias.

 

Tracked & Reported Feedback & Analytics to Company

  • Kept management informed through monthly reports highlighting emerging trends and current activities.

  • Monitored & informed the company of recent updates regarding popularity of posts, successful strategies, and customer feedback in order to further enhance the social media presence of the band through proper planning.

TGI Friday’s
(Hostess / Waitress / Floorstaff)

APR 2019

- MAY 2020

 DEC 2014 

- JUL 2015

Floor Tasks & Face-to-Face Marketing

  • Brought attention to the business by pleasantly greeting passers-by

  • & introducing current promotions.

​

  • Introduced customers to popular items on the menu and made recommendations based on preference and available promotions.

​

  • Seated customers at a suitable/favorable location.

education
 & schooling

The One Academy of Fine Arts
(Major in Advertising & Graphic Design)

Studying here, I am greatly appreciative of the soft skills and experience gained from handling large-scale projects from start to finish. The support I received from passionate lecturers working in the field sparked a passion for typography and problem solving in media.

Methodist Girls School
(Secondary Education)

Collaborating with my peers here on many charity, curriculum, & company sponsored projects gave me the opportunity to discover the joyfully infinite potential of working with vastly varied skillsets and different personalities. 

2015

-2018

2012

-2014

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